Post by account_disabled on Feb 25, 2024 8:49:25 GMT
The term Conversational Marketing is quite recent and refers to the possibility for the user to start a dialogue with a brand when, where and how he prefers, receiving a response in real time . In this article we will see what conversational marketing is, what its characteristics are, the tools it uses and you will discover why it is important for your marketing strategy . The evolution of the means of communication Conversational marketing is the result of technological and IT evolution and in particular the advent of social media, smartphones and instant messaging tools . All these tools have allowed users to communicate and share experiences in an increasingly simpler and faster way. Potential customers want to obtain relevant information in the shortest time possible , and are in fact more inclined to use messaging services rather than filling out forms or calling.
As a consequence of this continuous evolution, conversational Chinese Student Phone Number List marketing was born, let's see together what it is. What is conversational marketing Conversational marketing is an approach to 1 to 1 communication between customer and company . It is not used to sell a product or service, but rather to give support and information to the potential customer, guiding them in the purchasing process. However, the customer decides when, where and how to start the dialogue and will receive a personalized response in real time. This approach will improve the customer experience and allow you to build a valuable and lasting dialogue, increasing customer engagement and loyalty ; in fact, many companies already use live chat and chatbots. You might also be interested in: What is Inbound Marketing? Ecology of communication + Emotional Journey The characteristics of conversational marketing What are the main characteristics of this approach? The dialogue takes place at the customer's pace : he decides when to start a conversation.
It is important to be available at any time the customer prefers. Reachability : the customer must have the possibility of contacting the company via the communication channel he prefers (chat, email, messages, social pages), therefore communication must be multi-channel . Personalization : Personalizing messages is an important part of this strategy. The customer will feel more involved. Scalability : many conversations are repeatable, because some topics are very recurring and are therefore totally manageable by a chatbot. Conversational marketing tools Social media Social media is the place where customers exchange advice and opinions , seek information or assistance through official pages and channels and often also using private messages .
As a consequence of this continuous evolution, conversational Chinese Student Phone Number List marketing was born, let's see together what it is. What is conversational marketing Conversational marketing is an approach to 1 to 1 communication between customer and company . It is not used to sell a product or service, but rather to give support and information to the potential customer, guiding them in the purchasing process. However, the customer decides when, where and how to start the dialogue and will receive a personalized response in real time. This approach will improve the customer experience and allow you to build a valuable and lasting dialogue, increasing customer engagement and loyalty ; in fact, many companies already use live chat and chatbots. You might also be interested in: What is Inbound Marketing? Ecology of communication + Emotional Journey The characteristics of conversational marketing What are the main characteristics of this approach? The dialogue takes place at the customer's pace : he decides when to start a conversation.
It is important to be available at any time the customer prefers. Reachability : the customer must have the possibility of contacting the company via the communication channel he prefers (chat, email, messages, social pages), therefore communication must be multi-channel . Personalization : Personalizing messages is an important part of this strategy. The customer will feel more involved. Scalability : many conversations are repeatable, because some topics are very recurring and are therefore totally manageable by a chatbot. Conversational marketing tools Social media Social media is the place where customers exchange advice and opinions , seek information or assistance through official pages and channels and often also using private messages .